Now that you’ve set up and optimized your Instagram account, it’s time to start sharing amazing content. You may use Instagram to share a range of different types of content, including photos, videos, and Stories.

Let’s take a look at the various types of Instagram posts and some engagement best practices.

Images

An image post is the most prevalent type of Instagram post. When submitting photos, be sure to include a range of shots. Variety will demonstrate your brand’s versatility and engage your fans in a variety of ways.

It’s also worth remembering that Instagram users are seeking for authentic brand postings rather than outright ads. With lifestyle images and behind-the-scenes looks, try to capture your company’s culture. Posting too many images of your product is not a good idea.

Nike’s Instagram, for example, offers product photographs, but the majority of posts include real athletes, concerts, and other sorts of material that enhance the Nike brand’s overall personality.

As you begin to explore the platform, you’ll notice that there are a plethora of image types that you may upload to your account. Use your imagination! Make a mental note of any ideas or styles that you believe would be appropriate for your company.

Behind-the-Scenes Posts

These postings provide a look into a portion of your business that most people don’t see. It’s crucial that they don’t appear staged – authenticity is crucial!

By presenting its staff at work, Aeronaut Brewing Business gave an inside peek at its company culture.

Reposts From Employees

Great content could be right in front of your eyes… on the Instagram accounts of your staff. (Just remember to credit or tag the original poster.) Using photos from your employees to curate authentic content and humanize your company is a simple way to do so. Your audience will begin to “connect” with your personnel in addition to engaging with your brand.

Fenway Park, for example, frequently reposts photographs from the grounds staff as they prepare the stadium.

Educational Posts

Snackable tips on how to do or make anything can be found in educational blogs. The instructions are usually presented in a quick and easy-to-follow manner in the photographs or videos.

For instance, Buzzfeed’s renowned Tasty recipe video series is both instructional and amusing, as well as simple to duplicate.

Influencer Posts

Influencer posts leverage a celebrity’s or well-known public figure’s celebrity to promote your brand. An image of the influencer using or interacting with your product is frequently included in these postings. Gaining the attention of a new audience is one of the key advantages of influencer posts.

Goal Zero uses one of its solar power charging stations to exhibit renowned rock climber and photographer Alex Honnold. Goal Zero is reaching out to not only its own audience, but also Alex’s 500,000+ Instagram followers.

Motivational Posts

A motivating post consists of a basic graphic with a quote or uplifting text superimposed on top. These posts uplift your audience while while emphasizing your brand’s ideals. While they’re beneficial, keep them to a minimum to prevent looking cheesy. Quipio and Typic are two apps that can help you add text to photographs in a way that follows your brand rules.

For example, Foundr frequently distributes motivational posts to encourage its entrepreneur, small company owner, and marketer followers. The posts are also in line with the company’s objective as a business media outlet.